Sunday, August 9, 2015

Pick yourself

I run Seth Godin's pick yourself blog post through my head every once in awhile. It's a good reminder for any brand marketer working her way up the ladder.

It's easy to get caught up in the 'it's not fair' mentality of career. If we don't guard ourselves, we start comparing our paths to our colleagues' paths. We spend too much time thinking about timelines and 'who's next' for promotion when we could actually be doing the hard work of setting ourselves apart from the pack.

Though it's easy to convince yourself that there is a management team that holds all of the power to pick you and pin you as a success, it's not really true any more. 'The management' is constantly scrambling for good people they can trust to get the job done.

The people who always seem to be picked are the people who have decided to pick themselves.

That's the first choice we have to make. The next is to decide how, when and where we are going to set ourselves up to be 'picked' again.

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