Monday, December 12, 2011

Email Marketing

One of my favorite web marketing activities is email marketing. Though it's been around for years, email marketing still provides some of the best ROI in the online marketing industry. As Online Marketing Manager at Aspiranet, I managed our organizational transition from a generic, Constant Contact email system and template to a custom, branded email system that fully integrates with Salesforce.

I manage our lists and email segmentation to our 6,000+ supporter base. Our open rates average about 25%, far above industry average. We send a quarterly newsletter, Aspirations, as well as twice-monthly email blasts.

Please click below for the web version of our most recent email campaigns:

Annual Starbucks Toy Drive

Aspirations - Winter 2011

PSA Campaign Announcement

Aspiration - Fall 2011

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